Many people who’ve long been accustomed to a westernized, highly processed diet are hesitant to a adopt a real-food diet, in part because they anticipate lower hedonic value in such food (in taste, texture, and mouthfeel). Essentially they prioritize the powerful, but short-lived, pleasure they derive from consuming highly processed foods over the more permanent benefits they would accrue from a healthy diet. This isn’t surprising, given that we’re hard-wired to function
Resetting the Brain’s Pleasure Centers: A Frequently Overlooked Benefit of Eating a Healthy Diet
About the Author: Eirik Garnas
Eirik Garnas is a nutritionist (B.Sc. in Public Nutrition, M.Sc. in Clinical Nutrition), science writer, personal trainer, and health coach. He has several years’ experience with health/nutrition coaching and personal training and has written for a variety of health and fitness magazines and websites. On his website, Darwinian-Medicine.com, Eirik seeks to bridge the gap between evolutionary science and medicine and locate the true causes of various diseases and health problems.